Founded in 1987, BB Promotion GmbH is a key player in the international live entertainment industry, with an unwavering vision and commitment to producing an ambitious mix of genres, including top-class theatre, dance, musicals and concert productions. As one of the European market leaders in the field of high-end live entertainment, BB Promotion GmbH is a pioneer in the production, marketing and staging of national and international tours of musicals, shows and events, as well as in the organisation of concerts and events in the west and the southwest of Germany. In 2015, it became part of The Ambassador Theatre Group Ltd. (ATG), a world-leading British production company and theatre operator. This enabled it to expand its international network of theatres. In 2018, still under the umbrella of ATG, the BB Group merged with Mehr! Entertainment to create the Mehr-BB Entertainment GmbH, which now also includes BB Promotion.
As a co-producer of high-class dance productions, BB Promotion works with renowned companies such as the Alvin Ailey American Dance Theater. Its portfolio is made up of international hit shows and musicals, including STOMP, Disney’s The Lion King and Cameron Mackintosh’s Miss Saigon. Own productions and co-productions such as West Side Story, Dirty Dancing, Cats, Ballet Revolución, Bodyguard – The Musical and Carmen la Cubana (a co-production with the Théâtre du Châtelet in Paris) have toured to theatres all over the world. In 2019, BB Promotion celebrated another success with its new in-house production Berlin Berlin, a 1920s-style revue that returned to the Admiralspalast in Berlin in a lavish restaging in 2021.